Deliverability

All email marketers appreciate the importance of email deliverability and It’s always our top priority to get your emails into the inboxes.

Get your emails delivered

Purple Fruit’s third party-rated deliverability rate is consistently 98% or greater. We utilize a assortment of procedures and strategies to uphold CAN-SPAM compliance and outstanding deliverability rates. As well as monitoring our sender reputation, black/white listing status, and customer sending behaviour. In addition it requires strict adherence of CAN-SPAM regulations and evidence that any customers are providing requested content from visibly opted-in recipients.

100%

Sender Score

The main IP addresses is constantly rated around 95% and 100% by Sender Score. Sender Score is Return Path’s complete reputation database spanning email senders internationally. Helping to guarantee that our client’s emails have a first-class delivery status..

Monitor the bounce logs

Additionally, we endlessly monitor the bounce logs of our servers to guarantee an ISP is not stopping the delivery of emails. To prevent black listing and deliverability problems our in-house control system is tremendously successful.

Feedback Loops and Large Scale Campaigns

Feedback Loops with Major ISPs

Feedback loops tell us each time a recipient use’s the spam button. It’s vital to make sure spot spammers early on. This means our IP addresses stays clean and in first-class standing with the Internet Service Providers.

Large Scale Email Campaign Throttling

This is a practice that involves allocating groups of emails that should be sent gradually at certain intervals over a individual day or numerous days. Throttling emails is in fact a method that we use to stop the network from becoming overloaded by a large volume of email sends. PurpleFruit automatically throttles emails to an acceptable rate.